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Delivering consultancy, brand partnerships

and city wide public art projects

 

Since 2010, Moniker has been partnering with brands, businesses, local councils, bids and institutions to create memorable and impactful art collaborations and street art programes.

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We have helped brands tap into and support the sought after urban contemporary art market, create authentic campaigns that gain valuable attention all while standing out in a saturated market. 

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D*FACE x KASPERSKY LAB

Moniker Art Fair 2018 Headline Partner

London & New York City

Working closely with the Kaspersky Lab creative and marketing team, we guided the partnership with artist D*FACE for their 2018 artist collaboration. Our work included working with Kaspersky on designing a partnership that would attract global attention, this included working with Formula E Race Car to hang the D*FACE art car on the outside of the The Old Truman Brewery in East London, to producing a large scale mural in Brooklyn, New York. At each fair the brand and artist partnership was heavly promoted with life sized art box sculptures on display along side VIP dinners and brand events.

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Jillian Evelyn x Regal Rouge 

Brand partnership for Moniker Art Fair London 2018

For  Moniker Art Fair 2018 we worked with vermouth drinks brand Regal Rouge and paired them with illustrator and artist Jillian Evelyn for a special collaboration. The artist designed the bottle's wrapping, displayed a collection of original art in the brands VIP drinks lounge and was present at the fair to meet with guests.

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The special branded bottles were sold and displayed at Moniker Art Fair 2018 and featured to the fair's collectors and visitors.

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Derwent Art Prize

Brand partnership for Moniker Art Fair London 2019

At Moniker Art Fair in Chelsea we hosted extensive workshops with leading artists, and opened up our doors to Derwent Art Prize and Derwent Pencils to host their own ART HOUSE in our courtyard. The brand was featured within all our VIP tote bags, the ART HOUSE was open to anyone who wanted to test the amazing range of pencils or take part in one of the curated artist workshops.

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The Art of Italicus

Brand partnership and curated campaign by Moniker | 2020

Due to Covid-19 our campaign with The Art of Italicus, an aperitivo brand from Italy slightly changed to go from the physical space to the digital world. We worked closely with the Italicus brand to design, impliment and manage The Art of Italicus competition in 2020. The competition attracted artists from across the globe to design an Art of Italicus art work. 10 talented artists were awarded cash prizes and and will be exhibited in a physical exhibition in the near future..

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Ben Eine x KASPERSKY LAB

Moniker Art Fair 2017 Headline Partner

London

In 2017, Kaspersky Lab became the fair's official headline partner, as part of our on-going collaboration, Moniker advised Kaspersky Lab on their engagement and support for street art and how to integrate street art into the brands campaigns and product lines. We kicked off their 2018 art campaign with London based artist Ben Eine. The artist used his iconic lettering to transform the Kaspersky Logo and box design for their Total Security box set.

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Battersea Power Station

Moniker Art Fair 2019 VIP Partnership

As part of our move to West London, we partnered up with The Battersea Power Station to do pop up activations with UK based artist Mr. Penfold. The artist designed the entrance hall of Moniker Art Fair which mirrored his vinyl installations through-out the station. The partnership extended to offer all residents of the Power Station complimentary VIP access to the fair, alongside a guided curatorial tour by fair director. Moniker hosted its galleries and collectors dinner at one of the The Station's on site restaurants.

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Adidas x Creative Debuts

Moniker event partnership

Leading up to Moniker Art Fair 2019, we popped up in the Adidas flagship store in East London alongside Creative Debuts. The one night event featured a live art drawing table, cocktails, djs and a display of artists to be featured at the fair. It was a preview of what was to come from Moniker's 10th edition and a memorable night for all those that were lucky to attend. 

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INSA x Leeds Bid & Yorkshire Design Group

Carbon Neutral Mural curated by Moniker

We sought out to do something different with this mural in Leeds by trying to ensure the project was environmentally driven from the start. Working with The Yorkshire Design group and Leeds Bid we managed and produced this colourful mural located in the city centre. The result was a mural that was fully carbon neutral and would actually absorb carbon out of the atmosphere. By using biosphere paint, and documenting our production we were able to not only reduce our impact but also off-set our emissions and almost achieve a zero-waste project. Full report is available on our blog.

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ART in the Arches x Vauxhall Bid

Using the theme, #LoveDifferent #LoveVauxhall, Vauxhall One and Moniker Culture have created a spectacular outdoor art gallery featuring the works of eleven incredible artists from mix media backgrounds on the streets of Vauxhall!

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Moniker awarded 11 artists to transform Vauxhall's railway arches in Vauxhall, South London.

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INSA x Trinity Leeds

Takeover & Gif-iti Treasure hunt

Moniker teamed up with UK artist and designer, INSA to curate a takeover of Trinity Leeds, a major shopping centre in Leeds, UK. The activation included a programmed Gif-Iti treasure hunt, where visitors to Trinity were invited to take part in the first GIF-iti exhibition and Treasure Hunt via augmented murals. The activation lasted for 3 weeks and engaged hundreads of visitors to Trinity.  Along with the 9 mural artwork, at the centrepiece of the exhibition in Trinity was a classic Cartier Edition 1968 Lincoln Continental MK3 that has been brought back to INSA-life.

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